What I Learned from Starbucks (3)

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ビジネス・マーケティング
During a business trip to Seattle, I had the privilege of meeting with a compliance professional at the Starbucks headquarters. “Can you think of something like this,” he said, after listening intently to my description of the gulf between Japanese Starbucks and its U.S. counterpart.

 “A 50-something corporate executive in Japan might be taken aback if a barista suddenly makes small talk, asking about his weekend plans. But a 20-something regular may be more willing to strike up a conversation. You can start somewhere.”

He suggested: If the sudden transformation is unrealistic, why not aim for incremental changes? I nodded. Who knows, maybe those seemingly little gains would eventually add up and turn into a force that even impacts Japan. I am hoping to make a difference in that process.
The art of public speaking has always fascinated me. Now I am eager to help Japanese professionals craft and articulate messages that engage human emotions and make a behavioral impact on the audience. I am determined to keep sharpening my own communication skill

The five minutes in the Emerald City are up. I drain the last drop of my caramel macchiato and head out into the neon-drenched city. 


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