What I Learned from Starbucks (2)

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ビジネス・マーケティング
I cannot shake the feeling that something is missing. Tokyo Starbucks and Seattle Starbucks. The store layout and design are virtually identical. Strawberries and cream Frappuccino and green tea latte are just as perfectly made. But gone is the lively sparkle I used to experience in Seattle.

“Mocha Valencia? Good taste! That’s my favorite!” A barista grinned and exclaimed behind the counter. Another customer, a young man with spiked hair, peeked and cooed at my baby girl snoring softly in my arms. As I taught my boy hiragana ( Japanese phonetic symbols) while savoring hot chocolate, a woman smiled at us, saying, “I used to teach English in Japan.” She then shared her love of sushi.

Americans seem to have mastered the art of small talking their way into the hearts of strangers. Seattle Starbucks retained a community feel that stimulated light and casual conversation.

Small talk can work wonders. It can break the tension and evoke an emotional connection. This bonding ritual can pave the way toward creating more fulfilling relationships and opportunities. Products of the small talk culture, many Americans know how to deal with the unpredictability of the unrehearsed communication. I recall what kept me going back to Starbucks: a feeling of connection and belonging, not just a perfectly made tiramisu latte.


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